Good afternoon family.

I’m so happy to be here at JJP, and hope to contribute on a regular basis. For those who don’t know me, I am a minister, activist, and the President and CEO of the Hip Hop Caucus Education Fund.

Our Hip Hop Caucus movement got started in 2004. I was the Political and Grassroots Director for Russell Simmons and we were registering voters and getting out the vote at the time. I also was a co-creator of the “Vote Or Die!” campaign with P. Diddy, and I ran an operation out of AFL-CIO called Hip Hop Voices through which we were registering voters in target states, all in 2004.

Some of the folks who were working with me at the time and I knew, however, that there needed to be a sustainable political institution for the Hip Hop generation and the Hip Hop community to plug into. So in September 2004, the first Hip Hop Caucus was held at Howard University, and from there our movement grew. Today the Hip Hop Caucus Education Fund has nearly 700,000 members around the country.

Here is a short video that talks about our movement work in the 2008 election: POLITICO on the Hip Hop Caucus movement

I look forward to sharing more with you and hearing from you as well.

For Future Generations…
Rev Yearwood

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