Jack & Jill Politics

via First Lady in Control of Building Her Image – NYTimes.com.

thanks to Nicole for recommending. Sorry I’m posting it a week late!

Indeed, the new first lady is methodically shaping her public image, and in ways that extend far beyond fashion.

She has given coveted interviews primarily to women’s magazines and news outlets that have allowed her to highlight her domestic side: her focus on motherhood and her efforts to settle her family in the White House; her interest in gardening and healthy living; her affinity for mixing off-the-rack and designer goods; and her efforts to open up the White House to ordinary Americans.

Mrs. Obama’s aides meet regularly with the president’s senior communications team and select public events that will maximize her message. She sticks closely to her script, delivering lively, brief speeches that rarely stray from her prepared remarks and steer clear of controversy. She talks about her support for volunteerism and military families, but seldom discusses race, her keen interest in influencing public policy or her place in history as the first African-American first lady.