I just got an email from James Rucker over at Color of Change who’s helping the NAACP look for a New Media Relations Manager — a brand new position. The NAACP is reaching out to try to recruit some top talent to help them turn the corner online and attract new members/reach out to influentials that are younger than say, our grandparents. They seem pretty serious about getting serious about the power of teh internets. If you want to be a part of history being made, then apply. And don’t say we’re ain’t trying to get some black people a job. Here’s the 411, y’all:

New Media Relations Manager

Position: New Media Relations Manager 
Opening Date: 3/13/09 
Location: Washington, DC/Baltimore, MD


The National Association for the Advancement of Colored People (NAACP), a 501 (c) (3) nonprofit organization for equal rights, seeks a highly creative online E-activist and communications manager for a busy communications team.  The New Media Relations Manager will have the responsible for online strategy development, email campaign creation, project management, online media and grassroots outreach efforts. Experienced with leveraging blogs, social networking sites, and email list communications. 


Applicants should have strong and fast writing skills; ability to multitask; willingness to work hard; accountability to goals; ability to learn quickly; energy and enthusiasm for innovation. Prior experience in online organizing a plus but not required. Exceptional interpersonal and communication skills, especially writing and content creation. Design experience, union, community, or political organizing experiences also a plus.


The New Media Relations Manager will work under the direct supervision of the Vice President of Communications and perform the following duties:

  • Provide regular web content.
  • Write blogs and other online materials.
  • Develop strategies for positioning the organization and its work online through viral marketing, leveraging social networking sites and other web 2.0 tools for organizing, engaging membership and increasing external excitement and support, communications and the like. 
  • Execute online campaigns and maintain and update the NAACP’s social network initiatives and blog.
  • Work with the cross-departmental communications team to develop a plan and the tactics for a consistent and concerted online mobilization, outreach, fundraising and membership development.
  • Develop an email strategy and lead implementation of email campaigns.
  • Oversee creative production and distribution of regular outbound emails and newsletter programs.
  • Create, plan and execute online communications strategies that support priorities areas.
  • Build and grow the NAACP’s base of on-line supporters as well as develop and create ways for the NAACP to tell its story online while encouraging members to do the same.
  • Establish, write and maintain the NAACP’s blog, and guest-blog on well-known blogs.
  • Train branch and field to utilize the web for effective advocacy and outreach.
  • Provide regular web content.
  • Perform all other duties as which may be assigned by the Vice President of Communications and the President/CEO.

Salary: Commensurate with experience  
FLSA Status: Exempt  
Travel: As applicable

A current resume, cover letter, and three writing samples (press release, article, blog, etc.) 2-3 pages eachshould be sent to the following: 
NAACP Human Resource Department  
4805 Mt. Hope Drive 
Baltimore, MD 21215  
Fax Resume: (410) 580-5735  

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