The Internet is the Obama campaign’s no-so-secret weapon. Unlike Bill Clinton and John McCain, Obama ain’t no punk when it comes to using modern technology like um, computers, email, social networking, blackberry, etc. The NYTimes has a good article on the influence Chris Hughes, one of the Facebook founders, has had on the campaign. Here’s a quote from Obama himself on the importance of using contemporary communications techniques to reach the people:

Mr. Obama, now the presumptive Democratic nominee, credits the Internet’s social networking tools with a “big part” of his primary season success.

“One of my fundamental beliefs from my days as a community organizer is that real change comes from the bottom up,” Mr. Obama said in a statement. “And there’s no more powerful tool for grass-roots organizing than the Internet.”

Photo credit: Doug Mills/The New York Times shows Obama with his Blackberry. I’m sort of surprised it’s not an iPhone! Why is this important? A hot-off-the presses Pew Internet report on the 2008 Elections and the Internet shows that being internet-savvy counts in politics now.

“Among Democrats, Obama’s supporters are more likely than Hillary Clinton’s supporters to be internet users — 82 % vs. 71%.”

Unsurprisingly, the survey found that almost two thirds of Obama supporters get their political news and information on the internet, versus 56% of McCain supporters.


The survey also finds that Obama supporters are more “more politically active social networking users than McCain supporters when the two candidates are compared head to head.”

Obama’s supporters are more politically active on online social networks, according to the Pew Internet & American Life Project.
There’s also this article that shows how much more sophisticated and outpacing the Obama team’s use of emails is compared to McCain. The Obama campaign says that they are borrowing from social networking the concept of keep it real and keep it local. And it’s working. I love that the Obama team’s nickname for is “MyBO”. If you’re not a member, yet, you’d best sign up.
The moral here: Too old (fashioned) and too slow? Can’t cope with the internets? Then go home cuz you won’t win.
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