With praise from Michelle Obama, Wal-Mart announces healthy food campaign
By Debbi Wilgoren and Ylan Q. Mui
Washington Post Staff Writers
Thursday, January 20, 2011; 1:49 PM
First lady Michelle Obama joined Wal-Mart executives at a Southeast Washington community center Thursday morning to announce a campaign by the low-priced retail giant to offer more healthful foods and push its suppliers to do the same.
In a glowing endorsement of the type that first ladies have rarely, if ever, made of major corporations, Obama called Wal-Mart’s effort “a huge victory for folks all across this country” and said it has the “potential to transform the marketplace.”
“When I see a company like Wal-Mart launch an initiative like this, I feel more hopeful than ever before,” said Obama, who has made fighting childhood obesity and increasing nutritious food options in poor neighborhoods a top priority. “We can improve how we make and sell food in this country.”
Wal-Mart, which recently announced plans to open its first stores in the District, unveiled the healthful food initiative at THEARC, a community center that offers a nutritious eating program to residents from surrounding neighborhoods.
Officials said Walmart will make thousands of the packaged food items that it sells more healthful and affordable by 2015; build more stores in underserved areas and increase its charitable donations to nutrition programs. The plan includes reducing sodium and sugar in some foods, lowering prices on produce and developing a logo so customers can more easily identify healthful items.
US First Lady Michelle Obama speaks as she joins business leaders from Walmart, an American public multinational corporation that runs a chain of large discount department stores and a chain of warehouse stores, for an announcement impacting food formulation, availability and affordability in Washington, DC, on January 20, 2011.
—-JEWEL SAMAD/AFP/Getty Images
As you go through the rest of your day, don’t forget JJP.
Drop those links. Engage in debate. Give us trivia and gossip too.
And continue to have a peaceful day.
U.S. First Lady Michelle Obama hugs a girl after she participated at the Walmart announcement initiative to make food healthier and more affordable in Washington, January 20, 2011.
U.S. First Lady Michelle Obama greets children after she participated at the Walmart announcement initiative to make food healthier and more affordable in Washington, January 20, 2011.
Cheryl Contee aka "Jill Tubman", Baratunde Thurston aka "Jack Turner", rikyrah, Leutisha Stills aka "The Christian Progressive Liberal", B-Serious, Casey Gane-McCalla, Jonathan Pitts-Wiley aka "Marcus Toussaint," Fredric Mitchell
Special Contributors: James Rucker, Rinku Sen, Phaedra Ellis-Lamkins, Adam Luna, Kamala Harris
Technical Contributor: Brandon Sheats